SmartLinks are a feature that can be found in many CASAFARI products with one solid goal: to simplify the information sharing process between professionals and clients.
Whether they are used to showing properties to a potential buyer or to share a valuation report with a client, they provide access to relevant market data, such as characteristics and photos of an asset, an enticing description, information about surrounding amenities and more.
Interested in understanding more about the functioning of SmartLinks? Take a deep-dive into this feature with us!
The advantages of working with CASAFARI’s SmartLinks
Faster Communication
SmartLinks revolutionise the way real estate agents communicate with their clients, making the process faster and more efficient. With CASAFARI’s SmartLink feature, agents can instantly share comprehensive property information directly through popular platforms like WhatsApp, Facebook, or by simply copying and pasting a link.
Customised Information Sharing
One of the most significant advantages of SmartLinks is the ability to share only relevant information about a property. Real estate professionals can select which details to include or exclude from the shareable link, allowing them to tailor their services to focus solely on what matters most to their clients. This level of customization ensures that clients receive the information they need without any unnecessary clutter.
Streamlined Property Selection Process
SmartLinks enable agents to share multiple properties with a client simultaneously. This feature simplifies the property selection process for clients, allowing them to view a portfolio of options at once and easily decide which properties they’re interested in visiting. By eliminating the need for feedback property by property, SmartLinks save both the client’s and the agent’s time, making the entire process more efficient.
Property Valuation Reports
In addition to sharing property information, SmartLinks also allow agents to provide clients with detailed property valuation reports. These reports include information on comparable properties in the market, recent sale prices, and estimated pricing for the property in question. By sharing this valuable information with clients, agents can help them make more informed decisions and build trust in their expertise.
Customising your SmartLinks
1. Edit the title of the property
Want to make a property stand out? You can edit its title to make it more appealing before creating a SmartLink to share it with a potential buyer.
2. Select which content you wish to show
Did you know that you can hide the price of a property and show it as “on request”, if needed?
But this is just one of the possibilities of tailoring your SmartLink to a client. If you use the toggles beside every block of content on our Property Pages, you choose which information should be included or not.
This is true for the data about where this property is listed, its full history on the market, information about its surroundings, comparable properties and market analytics.
3. Make it your own
You want potential buyers to remember who is the agent selling their dream property, right? So, make the most out of the header of our SmartLinks.
In this section, clients and potential clients will find your contact info (phone, email and agency name), as well as your photo and the logo of the company you work for. Use your best shot to convey a reliable and professional image.
Where can you find SmartLinks within CASAFARI
Property Sourcing
You talked to the client, got their list of criteria for an investment property or for a new house, it’s time to see what’s out there on the market. After applying all the filters to match your client’s needs on our search, you are faced with a few interesting assets that could fulfil their description.
The next step is to share it with the buyers and see which ones they wish to visit, right? In order to do so, you only need to select the properties that might be of interest and then click on our SmartLink button to create your link. When it opens on a new tab of your browser, click on the share button to provide clients with an interactive way of viewing all their options.
You can also share one single property on a SmartLink, if this asset is exactly what your client is looking for.
Property page
Found an interesting property and wish to share it immediately with a client? Worry not, you can also find the SmartLink resource on our Property page!
Any link generated from a Property page can show a number of relevant information of an asset, such as its photos, characteristics, an enticing description about the premises and its surrounding amenities, other comparable properties available, its complete history on the market and more.
Property history: why is this data priceless to real estate professionals
The step-by-step to generating the SmartLink is as simple as it gets: click on any property to see its details. Then, use the toggles found beside each block of data to choose what should be included on your SmartLink or not.
Ready to share? Then, simply click on the SmartLink button on the top right corner of the page to generate your link. It will open on a new tab of your browser, where you can select the option “Share Smartlink”.
Property Valuation
Meanwhile, if what you need is to educate a client about the market and prices, whether they are wishing to buy or to sell, a good idea is to run a property valuation with CASAFARI and share it with them through a SmartLink.
The Property Valuation Report includes the property’s characteristics, its estimated market value, relevant points of interest in its vicinity, an analysis of the market based on similar assets and a list of comparable properties, among other possibilities. Basically, it’s everything your client needs to understand what to expect from a transaction.
CASAFARI’s Property Valuation report in detail: what you can create
The importance of setting the right asking price for a property
And, when running your property valuation, you always have on the bottom of the page the button offering the option of generating a SmartLink, whether you decide to do it before or after customising your report.
CASAFARI CRM
The SmartLink present on our CRM works just like the one in Property Sourcing, allowing estate agents to select multiple properties, both from their portfolio and the ones found within CASAFARI’s database, to provide a buying client with options.
All this is done inside the CRM platform, to spare you the hassle of keep switching between tools or tabs on your browser and allowing you to work in an streamlined way.
Measuring the results of your SmartLink
Inside CASAFARI’s Lead Flow, a complete dashboard for you to monitor the results of your efforts, it’s possible to see information about the performance of your SmartLinks.
You can track if your SmartLinks are increasing or decreasing in monthly views, open a SmartLink or share it, see when it was created, how many times it was seen and when, as well as download a file with all this information.
Also, and maybe even more interesting, there’s an interaction possibility when you create a SmartLink with a selection of properties. Your client can like their favourite ones and leave comments, letting you know which they wish to visit, which they prefer or their dislikes regarding a specific property.
And, of course, in our board you will be able to track all these likes and comments, seeing what was left about each property.
Are you ready to streamline your work process with CASAFARI’s SmartLinks? Waste no time: start right now your trial period of our tool and experience the difference that it makes working with the whole market at your fingertips!
