Lead Flow is an intelligence tool created to keep an eye on the growth and performance of your business as an estate agent. It offers no less than three different dashboards that will measure and increase your lead generation, as well as monitor the interest of your potential buyer clients in your portfolio.
Want to see how? Here are the three ways to use Lead Flow on a daily basis.
Private Listings: keeping an ever-growing portfolio
Keeping your business growing as an estate agent doesn’t have to be a challenge. Inside CASAFARI’s Lead Flow Private Listings, you can find all the private seller leads in the market where you work, so you never have to wonder how to find new clients again.
For each private seller lead displayed, you will be able to:
- find their name and contact information;
- see the type and location of their property;
- check when, where and for how much their property was listed;
- instantly see the Property Report Page of their property, to study it before approaching the seller;
- run a property valuation in seconds, to understand if their property was priced correctly and how is the market for comparable assets.
The list of leads works both for sale and rent, and can be downloaded as a XLS file. With all this information on your fingertips, you already have the data needed to persuade potential clients of your market knowledge, you need only to decide who to approach first.
Lead Magnet: the results of your lead generation in one place
Lead Magnet is a widget provided by CASAFARI that estate agents add to their websites or to a microsite, also offered by us, to attract qualified leads. With this tool, all potential clients (owners, tenants, buyers or sellers) add information about the property they are looking for or putting on the market, in exchange for instant property valuations.
Meaning that, while your potential clients understand what to expect from the market, you get valuable information about their needs, along with their contact information. No easier way to capture leads, right?
But how can you know if your Lead Magnet is actually working and bringing value to your work? How are you supposed to know when to increase the promotion of your Lead Magnet to expand your portfolio of clients?
Enter Lead Flow, with a dashboard showing you all about the results of your Lead Magnet.
When it comes to the quantitative side of your lead generation efforts, Lead Flow allows you to see how many leads have you been capturing, as well as identifying increases or decreases in performance.
As per the qualitative information, with one single click you can find inside Property Sourcing properties with the characteristics that your buyer lead was looking for. Also with a single click, you can create a valuation for a property of a seller client, using the information coming from Lead Magnet. This way, you have in no time all the data needed to approach the leads as fast as possible.
See the advantages of using Lead Magnet to catch qualified leads for you 24×7:
Lead Magnet: convert real estate leads into sellers and buyers with CASAFARI
SmartLink: Understanding the behaviour of your clients
SmartLink is an interactive tool that CASAFARI provides for estate agents to communicate easily with their clients, showing potential buyers properties that match their criteria.
One of the dashboards found inside Lead Flow is about measuring the performance of your SmartLinks. It shows how many views they received, when and which page originated each link. Also, you can track the monthly increase or decrease of the views, allowing you to see if you’ve been spot on on your suggestions of properties.
Understand what you can share and how to make the most of SmartLinks with your clients:
SmartLinks: sharing useful market data with your clients
Now that you know how Lead Flow helps in your everyday tasks, you can change working harder for working smarter. Use technology in your favour to offer your clients a tailored high-quality service while still increasing your revenues.
