When looking at an ocean of possibilities, how to find properties that actually fit your clients’ needs? Which are the topics that should be double-checked before selecting which assets will be shared with them? In order to save your time and your client’s, the targeted assets should be as close to the desirable and to their reality as possible.
Here is a list of must-have information for you to make this decision:
- The right size and divisions
- Location, location, location
- Structural characteristics
- A price that fits your client’s expectations
- Investment potential
Let’s investigate each and every one of them below!
1. Find a property with the right size and divisions
Matching the client’s needs with the right place is an alchemy. A larger family might need a property with not only more bedrooms but also more bathrooms, a couple that works from home might wish a well-lit room to place their home office, people with young children or pets probably would like to have some outdoor space, while a parking space is something valuable in the busiest European cities.
So, first of all, the better your property search tool, the more accurate will the results be. With CASAFARI’s Property Sourcing you can use over 30 filters to target exactly the kind of property that would make your client fall in love.
And, once you find properties with potential to be the chosen one, you can go straight to their Property Page for a deep dive into its characteristics and pictures.
Property search and property page in detail
2. Pay attention to its surroundings
Speaking of reaching the perfect match, the surrounding areas should also be accounted for in your search for a property. The logic is the same: kids will need schools, parents will need supermarkets nearby, pharmacies, doctors, good transportation options and, ideally, a short commute to work. All of this to say that the surrounding area of a property also determines how the family life would look like once the asset is acquired.
And what is the best way to check all this information, you might ask. Well, we got you covered!
When you find a property in CASAFARI and enter its Property Page, you can see our Location Widget. This feature shows two types of information: points of interest and time to travel.
On the points of interest, you’ll see the amenities in the area (hospitals, nature, food and drinks, transportation and more), along with a score for how good the area is in relation to all these options. Also, the commute map shows how long it takes to reach different locations using different means of transportation.
Location Intelligence Widget: enhanced property listings on your website
3. Investigate structural details
Other details that might considerably affect the interest of your client are related to the structure of the property and of the building itself.
Older people, clients with small children or with mobility difficulties will probably look for properties on the ground floor or buildings with an elevator. Those that don’t wish to spend much with maintenance or that are not willing to renovate the house will probably pay attention to its year of construction. And, finally, those concerned about thermal comfort or with higher energy bills, will definitely rather have better energy ratings.
Energy Performance Certificate: what is it and why is it important for selling and renting
When you search for properties inside CASAFARI, each one of them shows this information inside their own Property Pages, so you’re aware of the details that could boost your clients’ satisfaction with the properties you present to them.
4. Consider pricing matters
Another point in the search or a property is understanding if the asking price could be negotiated. So, there are two places should go to check this information:
Inside the Property Page, you can look at the:
- Time on the market: see for how long the asset has been available, so you can have an idea of how frustrated the owner could be with a property that’s stuck.
- History of the property: check how many times the asking price has been changed, to feel how insecure or uncertain about how much the property is worth is the owner.
Property history: why is this data priceless to real estate professionals
In our Property Valuation, you can also:
- Run a quick valuation, to see if the property is accurately priced according to the market.
- See the comparable properties, checking to see the conditions of other competitors in the same location.
That way, when you send the selected properties to the client, you’re ready to explain to them your strategy for approaching the seller, as well as to negotiate with the owner’s agent to lower the price, if possible.
CASAFARI’s Property Valuation report in detail: what you can create
5. Analyse the investment potential
If you search for a property for your clients to invest rather than live in, one of the most important information you will find for them is in CASAFARI’s Property Page. The estimated rental price and rental yield can show you if an asset is within the ROI range your client desires.
Rental Yield: why is it relevant and how to find it with CASAFARI
In the end, you can and will find the property your clients were hoping for, you just need a little help from technology. Following this checklist and accessing CASAFARI’s products is the key for better success rates and more satisfied clients.
