CASAFARI Market Analytics: follow the property market trends

CASAFARI Market Analytics (now Area Insights) tracks local property market trends using AI, providing estate agents, brokers and investors with stock availability, time on the market, asking and closing price heat maps, price distributions by bedroom count and historical time series to guide sales, lettings and investment decisions.

Which information about the property market can you find in CASAFARI Market Analytics?

CASAFARI Market Analytics shows information about the property market trends based on a selected time frame and area. This means that this product has the power to offer a complete view of the market’s movements and local specificities, making a “zoom in” in those places that are relevant for the work of the real estate agent and on real estate brokerage in general.

You can pull many different analyses and understand based on how many sources, listings and properties they were made. Check all the information available in this product!

Stock availability and time on the market

How many properties are there for me to work with in this area of the city? Is the limited stock of properties the reason for higher prices in houses and apartments? To answer questions such as these, the real estate agent can check on CASAFARI Market Analytics how many properties are available in the market in a specific area and how many rooms do they have.

It’s also possible to check which is the average time they spend on the market, for rental and sale, per price range.

Property prices: a heat map with data per area, for sale and rental

CASAFARI Market Analytics’ heat map shows information about property market trends in a simple and graphical way. Get access to data such as:

• The average asking price of properties in an area, for sale or rent, including information per square metre
• How many properties in an area have had their asking prices raised or lowered

You can also choose to see figures only for houses or only for apartments by using our filters.

Closing prices: localised negotiation insights

Another one of the relevant pieces of information about the property market available on our Heatmap is the average closing prices. They are shown according to each area of the city, so professionals can change their pricing strategy according to how much the final transaction varies from the original asking price.

It’s also an indication of how much negotiation can be expected in a specific area and whether estate agents should be ready for increasing or decreasing values.

Distribution of properties by number of rooms and price range

The real estate agent knows that properties with different amounts of rooms and different price ranges can behave differently once on the market. For example: what is considered an acceptable price for a 3-bedroom luxurious apartment in a sought after area will certainly differ from another 3-bedroom in a less prestigious part of the city or in a smaller property.

With CASAFARI Market Analytics, you get access to information such as:

• How many properties are on the market per price range
• How many properties are on the market per asking price per square metre
• What is the average asking price charged per number of bedrooms
• What are the asking prices per square metre, according to the number of bedrooms

All this data can be seen both for houses and apartments.

Time series: property market trends seen through time

The time series is a true property market analysis, helping real estate professionals with monitoring property market trends through time.

On CASAFARI Market Analytics, when you select an area and a timeframe to analyse, you are able to see the following information:

• Rises and decreases in average total asking prices and average asking prices per square metre
• The number of price increases versus reductions in asking prices
• Amount of new properties on the market
• Amount of properties sold or removed from the market

Keep reading to see how this data can be used in the day-to-day activities of real estate professionals.

How can real estate professionals use CASAFARI Market Analytics?

By the owner of the agency, making strategic decisions for the business

The owner is responsible for making those decisions that are going to change the future of the real estate agency and increase its productivity. Therefore, they are going to need data that grants them a full perception of the market movements for informed decision-making.

When using CASAFARI Market Analytics, the owner of the agency will get to answer questions such as:

• Are there enough products/Is there enough demand on the market to open a real estate agency in a specific area?
• Is there an increase in supply or in demand in an area of the city where I work or to where I wish to expand my business?
• Are there promising places in the city, to where I could try to extend the real estate agents’ presence?
• Is there an imminent problem on the real estate market to which we should be prepared?
• Are there any increase or decrease trends in property prices through time in places where my company is present, that might affect my clients?

This way, it will be possible to define the distribution of real estate agents per area, find out where to recruit more professionals and where to open new agencies. Also, it’s possible to understand how to stimulate clients to buy a property when the price fluctuations are favorable and guide them on their best options when they’re not.

And last, but not least, the owner of the agency will be able to establish realistic goals for the business that can be updated according to the property market trends.

By real estate investors, gathering useful data for asset management

CASAFARI Market Analytics doesn’t show the property market trends only through a generic view: with this tool, real estate investors can sort information by asset class, condition of the property, amount of rooms and area. Therefore, they can check in details in which assets it is worth investing their capital.

Besides, the heat map allows visualizing in a fast and easy way the best areas to invest in a city, giving the real estate investor an idea of both the selling price of properties and the demand in these areas.

The combination of these pieces of data allows real estate investors to optimise their asset management, finding those properties that are going to provide them higher yields.

By the real estate agent, convincing the client and closing deals faster

If the client questions the agent’s suggestions for the selling or rental price of a property, the professional can justify their choices and negotiate with the client using the information from CASAFARI Market Analytics.

They will be able to see data such as:

• Increases and decreases in asking prices in an area
• The average asking price, according to the number of bedrooms in the area in which the property is situated
• The amount of similar properties available on the market

And, to help in this task, you can also count on CASAFARI’s property valuation and market study tool, a tool that compares properties with similar characteristics and geographically close to obtain reliable estimates for selling and rental prices in seconds.

Everything described above, from the price heat map and stock figures to time series and closing prices, now lives in CASAFARI Area Insights, which sets out current regional coverage and how to obtain access. This capability offers real estate professionals a comprehensive, data-driven view of market trends across their target areas.

Frequently asked questions

What is CASAFARI Market Analytics and how does it relate to Area Insights?

CASAFARI Market Analytics capabilities—including asking and closing price heat maps, stock availability, time on the market and time series—now live in CASAFARI Area Insights. This gives estate agents, brokers and investors a data-driven view of local property market movements to guide sales, lettings and investment decisions. For technical details and integration options, refer to the Area Insights API documentation.

What property price data does the heat map show?

The heat map displays average asking prices and asking prices per square metre for sale and rental properties across selected geographical areas. It tracks the volume of properties with price increases or reductions, with filters available for houses and flats. Additionally, it displays localized average closing prices so real estate professionals can compare final transaction values against original asking prices.

How does CASAFARI break down property stock and time on the market?

CASAFARI breaks down active property stock counts by specific area, price bracket, price per square metre and number of bedrooms. These stock availability figures can be filtered separately for houses and apartments. Users can also view the average time properties spend on the market for both sales and lettings across different price ranges.

What historical trends can be tracked in the time series view?

The time series view allows property professionals to monitor market movements over short, medium and long-term timeframes. It tracks changes in average total asking prices, average asking prices per square metre, and the balance of price increases versus reductions. It also highlights the volume of new listings entering the market alongside properties sold or delisted.

How do estate agency owners, agents and investors use these market trends?

Agency owners use stock and demand trends to set realistic business targets, allocate agent coverage and plan expansion into new areas. Investors filter data by asset class, condition and bedroom count to identify high-yield opportunities and optimize asset management. Estate agents use heat map and time series insights alongside comparative market analysis to justify price recommendations to clients and close deals faster.